seminars

Work with purchasing and become more profitable

Being faced with a client's purchasing team is increasingly common for all agencies in the advertising and design industry. Whether it is from running a pitch process through to looking at your fees and third party supplier arrangements, purchasing are here to stay.

A knowledgeable and well experienced purchasing team can help improve the long term and commercial relationship between your clients and your agency. But, as an agency, you need to understand them and work with them for this to happen.

That's why Gabriele Skelton have teamed up with Tina Fegent to run a half-day intensive course on how to understand and work with purchasing to improve your bottom line and maintain long-term relationships.

The speaker

Tina Fegent will lead this course.
Tina has had first-hand experience of what it takes to be a purchasing person working on both sides of the advertising and design industries.
Tina was one of the first purchasing people to establish and work with clients' marketing teams. She has set up and run purchasing marketing teams for O2, GSK and Orange / France Telecom. This covered all areas of marketing spend from advertising, design, print, market research and pens! She then became the first purchasing person to jump sides and has spent the last few years working for both Grey and Lowe Advertising Agencies.

Who should attend

MDs, FDs, Finance Managers, Senior Account Directors, Senior Account Managers and Creative Services Managers who face into purchasing.

You will learn

• The purchasing process
•Top tips on how to answer a tender successfully
•What does good practice purchasing look like?
•Top tips on how to deal with purchasing
•Industry initiatives such as Magic and Logic

You will come away with

Knowledge to help each person understand what makes a purchasing person tick and how to work with them successfully
Techniques and approaches which you can apply as soon as you get back to the office

Duration

A half-day seminar

Just email julie and we'll do the rest.

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