seminars

Packaging projects; delivering successful production and keeping satisfied clients

Packaging design agencies lose clients because of problems at the production stage of the project. Great concepts shown to the client at the outset can turn out dull and uninspiring and the process in between is fraught with unexpected difficulties
Understanding the technical production process enhances the relationship between your clients and your agency. You will therefore be looking at the following areas
+ delivering a brief to the client
+ avoiding the technical pitfalls
+ avoiding production issues, losing clients
+ providing information that will help technically win your next project
+ improving your bottom line
+ maintaining long-term relationships.
This is an interactive workshop, so bring your packaging problems; a piece of packaging that doesn’t work, or a design that hasn’t come out as expected when it has hit the shelves.
In short bring anything along for one to one problem solving!

The speaker

Barry Jones has worked for over 25 years implementing packaging innovation in retail, manufacturing and design industries. He is Visiting Professor of Packaging Innovation at Sheffield Hallam University and a Fellow of the Institute of Packaging
He has lectured internationally on a wide variety of packaging topics covering design implementation, materials, print and machinery. He founded and ran The Packaging Development Company, developing it into Britain’s leading firm of international packaging technical project managers.
As well as working with a number of leading creative agencies his other clients include Asda, Procter & Gamble Health & Beauty Care and Northern Foods Group.

Who should attend

Managing Directors, Senior Account Directors, Senior Account Managers and Creative Services Managers who face clients and are required to deliver design.

You will learn

+ An understanding of best technical processes from design to shelf
+ Practical advice on how to solve your packaging implementation technical issues
+ An insight into the main packaging issues that face your clients today
+ Answers to your specific production problems
+ Knowledge, techniques and approaches which you can apply as soon as you get back to the office

Duration

A half-day workshop on Tuesday 27 November

Just email julie and we'll do the rest.

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