seminars
Creative thinking techniques
Working as a designer, or with designers, requires thinking creatively. Yet, most of us have only been exposed to generic brainstorming and mind mapping for generating ideas.
What happens when we hit a creative block? What happens if the client doesn't like the proposal? How do we analyse and evaluate the output of our brainstorming? How can we be certain we are investing our efforts in the best area?
This workshop introduces and provides opportunities to try a number of techniques based on the work of Edward de Bono and others, with the goal of giving participants exposure to a range of creative thinking techniques, presented in the context of the overall creative process.
The workshop will include presentation and discussion of the techniques to be explored, followed by opportunities to try out the methods. Participation in a series of creative thinking sessions, some focused on light issues, with others examining real issues faced by the participants, is an important feature of the day.
As an outcome of the workshop, participants should feel that they have broadened their vocabulary of creative thinking techniques and have a basis from which they can build these techniques into their everyday working process.
The speaker
Tory Dunn, who will lead the seminar, is a designer and design educator. She is principal of circle-d, a design consultancy specialising in the development of interactive products, services, media and environments. Tory was recently head of the RED unit of the Design Council and subject leader in product and furniture design at Ravensbourne College of Communication and Design. She has led creative teams both within consultancies (Hollington, Razorfish, Nordstrom) and working with client teams including the Science Museum and Whirlpool Europe.
Who should attend
Anyone working in creative fields, anyone working with creative professionals, anyone involved in idea generation or problem solving and anyone interested in widening their repertoire of thinking methods.
You will learn
• Ways to "build in" creative thinking opportunities
• How to define a focus
• How to develop a focus into a broad range of ideas
• Provocation and other techniques to disrupt predictable thinking
• Methods to evaluate ideas that have been generated
• How to use creative thinking techniques to enhance team work
You will come away with
• An understanding of processes for idea generation and evaluation
• Ways to work from intuition to build a creative thinking structure
• Tools you can begin using immediately
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