seminars
Inside the client's mind
It could have worked. It should have worked. You leave the presentation or put down the phone with that sense of real frustration in the pit of your stomach. What happened?
Well, somewhere along the line, you lost control of the discussion. The team was fired up, the work was great, the client or prospective client bright and perceptive. But somehow the meeting just did not click. You walk away despondent, blaming the weather, the boards, the time of day. All that work, for nothing.
You can stop this happening. Your time and the client’s time are precious and must be used as effectively as possible. There are some very straightforward techniques that will greatly increase your chances of success. Ways for you to really bridge the gap and get inside the client’s head. Ways to create a connection that will deliver business.
In these time-stressed times, it is very tempting to charge towards closure. But if you don’t pass through the right gates, it will not happen.
This interactive seminar will show you those gates and how to use them to increase your value and relevance in the client’s eyes.
The speaker
Philip Lawder, who will lead this seminar, is one of the most experienced account directors, planners and salesmen in the design business. A founder director of Design Bridge, he has worked with clients successfully in 21 different countries.
He has helped to ensure success for several design companies, from the largest to start-ups, through creating profitable internal and external relationships.
Who should attend
Anyone responsible for warm or cold business development and/or for the quality of client relationships.
You will learn
• How to make meetings and presentations do what you want them to do
• How to break the barriers to being perceived as a high value, relevant partner
• How to bridge the intuition/logic divide
• How to draw out the real brief
• How to frame a need in the way that suits you
• How to react to different personality types
• In summary, how to become indispensable to your clients
You will come away with
• Techniques you can use immediately
• The confidence to deal with every kind of client
• Much greater insight into the dynamics of meetings
Duration
Half a day starting at 9.00 and concluding at 12.30.
Just email julie and we'll do the rest.
Seminar feedback …
